Seeing Your Supporters Differently : Reaching Hearts and Minds Through Psychographic Segmentation

What makes people give, and how can we inspire them to give more? Join us for a dynamic conversation on how to segment audiences—not by who they are on paper, but by why they care. Learn how mindset-based segmentation has helped changemakers connect with new audiences and motivate action across causes from higher education to climate to equity. This event will provide practical insights for nonprofit professionals as well as for students and faculty interested in nonprofit strategy, marketing, communications, and data analysis. Presenters: Paige Rice, Director, Research, Hattaway Communications ; Veronica Selzler, Managing Director, Strategy, Hattaway Communications